Mindset
The Job Feels Safe. That's the Trap.
You went to university. You passed your pre-reg. You got registered. You built your clinical skills. You know how to look after patients better than most. And now you...
The Job Feels Safe. That's the Trap.
You went to university. You passed your pre-reg. You got registered. You built your clinical skills. You know how to look after patients better than most. And now you...
"If They Don't Know I'm Here, They're Not My Cu...
Richard Smith has run Eyemasters his way for thirty years. No walk-ins. No signage. No discounting. No rushing. Studio-based, appointment-only, and entirely on his own terms. Here's what he's learned....
"If They Don't Know I'm Here, They're Not My Cu...
Richard Smith has run Eyemasters his way for thirty years. No walk-ins. No signage. No discounting. No rushing. Studio-based, appointment-only, and entirely on his own terms. Here's what he's learned....
The Dispensing Studio: A Better Business Model ...
£33,056. That is the average dispensing optician's earnings in the UK in 2026. Twenty years of training, registration fees, clinical responsibility, patient relationships, and a professional skill set that takes...
The Dispensing Studio: A Better Business Model ...
£33,056. That is the average dispensing optician's earnings in the UK in 2026. Twenty years of training, registration fees, clinical responsibility, patient relationships, and a professional skill set that takes...
The Mexican Fisherman and the Independent Optician
This article draws on a parable that has been told in many versions since at least the 1960s — most often attributed, in its original form, to the German Nobel...
The Mexican Fisherman and the Independent Optician
This article draws on a parable that has been told in many versions since at least the 1960s — most often attributed, in its original form, to the German Nobel...
9 Reasons Going Independent Beats Corporate for...
You already know something is wrong. You have known for a while. The targets. The throughput. The morning huddle where someone talks about "conversion rates" as if your patients are...
9 Reasons Going Independent Beats Corporate for...
You already know something is wrong. You have known for a while. The targets. The throughput. The morning huddle where someone talks about "conversion rates" as if your patients are...
You Are Not Supposed to Fight Specsavers on The...
Specsavers has more than 900 practices in the UK, a £2 billion turnover, and a marketing budget you will never match. Vision Express has 550 more. Between them and others,...
You Are Not Supposed to Fight Specsavers on The...
Specsavers has more than 900 practices in the UK, a £2 billion turnover, and a marketing budget you will never match. Vision Express has 550 more. Between them and others,...
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