Kirk & Kirk | Founding Sponsor

Over a Century of Independent Optics

The Kirk family have been driving independent optics for over a century. In 1919, Sidney and Percy Kirk opened their first workshop in Holborn, supporting other frame-makers to help cement London's position as a world-leading optical centre. Three generations later, Jason and Karen Kirk are driven by the same passion for optics.

Why Your Frames Are Your Most Powerful Statement

Going 'independent' in any profession, is a courageous move. You exchange the safety-net of industry giants for the freedom to run your business the way that you choose, to carry the frame collections that you believe in and offer lenses in which you have confidence.

Your clients need to know that. More importantly, the people that are not YET your clients need to understand why to choose you, and not your competitor.

Consumers expect a high standard of medical service, they assume that they will get good lens advice, but the most visible products with which to persuade someone through your door are your frames.

Make Bold, Decisive Brand Decisions

Your collections need to reflect the business that you are. Don't tip-toe in. Don't compromise. Make bold, decisive brand decisions and commit to them, choosing a specific collection for each demographic that you are trying to attract.

You won't please everybody. You won't be able to compete on price with the big boys, so why carry the same collections as your competitors or online retailers.

Kirk & Kirk work with independent opticians in over forty countries. Opticians choose Kirk & Kirk to make a clearly defined statement about their business, so that the consumer can see at a glance that this is the place to find great eyewear.

Investing in Your Independence

We invest in your independence, creating our own light-weight material to help individuals express their unique self…… and there is no better advert for your store than an evangelical, satisfied customer!

To find out more about Kirk & Kirk and how we can drive the right customers into your testing room, contact info@kirkandkirk.com or visit kirkandkirk.com.

A founding sponsor of The Optical Independent.