TEEA Eyewear Group | Founding Sponsor

Independent eyewear, for independent opticians.

TEEA Eyewear Group — formerly The Exclusive Eyewear Agency — was founded by Sarah Layte in 2021, bringing almost 30 years of optical industry experience to bear on a single mission: connecting carefully curated eyewear brands with the independent opticians who deserve to stock them.

The brands TEEA represents are not chosen at random. Each one has been selected for its individuality, craftsmanship and commercial appeal — the kind of frames that help independent practices stand out, elevate their offering and create a dispensing experience that patients remember and return for. From luxury, design-led collections to accessible statement pieces, the portfolio is built to give independent opticians something genuinely different to put on their frame boards.

Now joined by Operations Director Jason Pritchard, TEEA combines experienced agent networks with digital content to support brand growth across the UK. The model is built on long-term relationships with independent practices — understanding what works locally, what suits a specific patient base and what gives a practice a genuine point of difference in its market.

Sarah's vision for TEEA is straightforward: to support independent opticians in building distinctive, successful businesses through carefully selected eyewear. Not volume. Not compromise. Eyewear with a story worth telling.

Find out more and explore the TEEA portfolio at teeaeyeweargroup.co.uk.

A founding sponsor of The Optical Independent.