Mindset
Most optometrists never own the business. That'...
The overwhelming majority of newly qualified optometrists spend their careers in employed roles. A small minority take up a franchise or JVP and call it business ownership. A very small...
Most optometrists never own the business. That'...
The overwhelming majority of newly qualified optometrists spend their careers in employed roles. A small minority take up a franchise or JVP and call it business ownership. A very small...
You'll Give 30 Years to Someone Else's Business...
The average optometrist will hand over thirty years of their career to somebody else's business. Ask that same person to give three years to their own, and watch how fast...
You'll Give 30 Years to Someone Else's Business...
The average optometrist will hand over thirty years of their career to somebody else's business. Ask that same person to give three years to their own, and watch how fast...
Marcia Kilgore's 5 Rules — and What the GOC Jus...
Marcia Kilgore built Bliss Spa, Soap & Glory, FitFlop and Beauty Pie without ever waiting for permission, a perfect plan, or someone else's approval of her numbers. Five lessons came...
Marcia Kilgore's 5 Rules — and What the GOC Jus...
Marcia Kilgore built Bliss Spa, Soap & Glory, FitFlop and Beauty Pie without ever waiting for permission, a perfect plan, or someone else's approval of her numbers. Five lessons came...
When Sales Targets Replace Clinical Judgement
An optometrist gets warned their bookings could be cut if a number on a dashboard doesn't move. Not a clinical number. A sales number. That is not a rumour anymore....
When Sales Targets Replace Clinical Judgement
An optometrist gets warned their bookings could be cut if a number on a dashboard doesn't move. Not a clinical number. A sales number. That is not a rumour anymore....
The Graduate Queue Has Stopped Moving. Skip It.
Optometrists spend their entire careers telling patients how long the ophthalmology waiting list is. Nobody warned this year's graduates that there is now a waiting list for them too, and...
The Graduate Queue Has Stopped Moving. Skip It.
Optometrists spend their entire careers telling patients how long the ophthalmology waiting list is. Nobody warned this year's graduates that there is now a waiting list for them too, and...
Pull Your Socks Up: The 3-Day Independent Optom...
Put a pair of socks on. Then pull them up. Properly, this time. You know the one. Locum in for the day, suit sharp enough to cut glass, haircut...
Pull Your Socks Up: The 3-Day Independent Optom...
Put a pair of socks on. Then pull them up. Properly, this time. You know the one. Locum in for the day, suit sharp enough to cut glass, haircut...
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