Mindset

pull your socks up

Pull Your Socks Up: The 3-Day Independent Optom...

Put a pair of socks on. Then pull them up. Properly, this time.   You know the one. Locum in for the day, suit sharp enough to cut glass, haircut...

Pull Your Socks Up: The 3-Day Independent Optom...

Put a pair of socks on. Then pull them up. Properly, this time.   You know the one. Locum in for the day, suit sharp enough to cut glass, haircut...

choose career freedom

Choose Independence: A Mindset Reset for Optica...

Choose your alarm clock. Choose your last patient of the day. Choose the colour of your reception walls. Or choose someone else choosing all of it for you.    ...

Choose Independence: A Mindset Reset for Optica...

Choose your alarm clock. Choose your last patient of the day. Choose the colour of your reception walls. Or choose someone else choosing all of it for you.    ...

Universities Train Employees

Universities Train Employees. Not Owners.

A 19-year-old can be trusted to fly a fighter jet, run a field hospital, or talk a stranger off a bridge. But hand a 25-year-old graduate their own business and...

Universities Train Employees. Not Owners.

A 19-year-old can be trusted to fly a fighter jet, run a field hospital, or talk a stranger off a bridge. But hand a 25-year-old graduate their own business and...

burnout in optometry

The Burnout Numbers Are In. Here Is What Nobody...

You trained for five years to do clinical work. You are doing it in twenty minutes, between a sales target and a conversion rate. More than half of UK optometrists...

The Burnout Numbers Are In. Here Is What Nobody...

You trained for five years to do clinical work. You are doing it in twenty minutes, between a sales target and a conversion rate. More than half of UK optometrists...

The Riskiest Thing You Can Do Is Play It Safe

The Riskiest Thing You Can Do Is Play It Safe

Seth Godin said it years ago, and the optical profession still hasn't caught up: the riskiest thing you can do is play it safe. Staying employed inside a corporate or...

The Riskiest Thing You Can Do Is Play It Safe

Seth Godin said it years ago, and the optical profession still hasn't caught up: the riskiest thing you can do is play it safe. Staying employed inside a corporate or...

The Five Things People Say Instead of Starting

The Five Things People Say Instead of Starting

You know the conversation. You've probably had it with yourself. "I'd love to go independent, but..." But I need more time. But I need more money. But my partner isn't...

The Five Things People Say Instead of Starting

You know the conversation. You've probably had it with yourself. "I'd love to go independent, but..." But I need more time. But I need more money. But my partner isn't...

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