Reykjavik Eyes: Icelandic Design, Italian Craft, Screwless Titanium

Reykjavik Eyes is an Icelandic eyewear brand designed by Gunnar Gunnarsson, who grew up repairing glasses and went on to build his own frame line from that early hands-on experience.

The brand's frames are crafted in Italy using Japanese titanium — chosen for its lightweight strength and hypoallergenic properties. Every frame uses a screwless hinge design, removing one of the most common points of failure in everyday eyewear.

The aesthetic draws directly from the Icelandic landscape: minimalist, understated, and built to last. Collections include full-rim, large-frame, and rimless options, with a Gold Edition also available.

For independent practices, brands like Reykjavik Eyes are exactly the kind of offering that a multiple cannot replicate. A screwless titanium frame with a distinctive design story is not something a patient will find on the high street. That difference — the frame wall that genuinely surprises people, stocked by a practice that knows why each brand is there — is one of the clearest ways an independent communicates its value without saying a word.

To view the collection, visit reykjavikeyes.com